Margaret Mark: The Hero and the Outlaw
The leading book on using archetypes in brand strategy, this blends motivational theory into the mix in a very readable way. It also segues nicely into storytelling.
Daniel Pink: A Whole New Mind
I saw Daniel Pink speak at Future Trends a year ago. Compelling speaker and a reluctant creative; a left-brain telling a right-brain story.
Cheri Huber: How You Do Anything is How You Do Everything
This handwritten self-help workbook asks the simplest of questions, meant to reveal your inner priorities and motivations. Excellent as a spark for creating consumer workbooks.
Adam Morgan: The Pirate Inside
As a follow-up to Eating the Big Fish this is a solid handbook for anyone advocating a challenger position in their organization.
Scott McCloud: Understanding Comics
This is a comic book about comic books, but it completely goes to school on visual communications. A good aid for demistifying layouts and visual ideas.
Wendy Gordon: Good Thinking
This well known British researcher gives a grounding for planners on how to think about qualitative research.