I've been tagged by Neil Perkin to comment on MediaSnackers, the self described "site/weblog/project/call to action for people interested in how young people consume and create media across the globe." I applaud Neil for jumping in the arena, and for the tag, but I've been reluctant to comment on this because I feel like MediaSnackers is less a genuine meme/project/idea as it is a direct pathway to sell consulting services. Take a look at the site and you can see what I mean. There's nothing wrong with that, I'm just not sure what there is here that is really new to react to. So I'll just leave a quick comment on the broader thought which concerns people consuming information and entertainment in small forms whenever they want. I think there are a few things going on.
- The expectation by leading edge media consumers of whatever age, that time has no bearing on their ability to consume information and entertainment. It started with the web, then TiVo, video on demand, and mobile content. The center of gravity moved from the media (TV, movies) where stuff was consumed only when people moved to it; to the person, where media orbit us and we consume on demand (rss readers, mobile content, etc.) The ability to shift time put people in the driver's seat.
- The nature of the content has evolved too; in two opposite ways. Think of these snacks as short conversations over the water cooler. Taken individually they can be trite nonsense. But over time they allow you to get to know a person, a brand, an idea; they take on greater meaning. So the access to all these bite-sized and easily consumed bits of content can either leave you empty and wanting more; or given enough variety (as Neil suggests) can be quite nutritious.
- The best kinds of 'snacks' are ultimately laddering up to something of meaning. Ideas, recipes, humor, drama, etc. The timeless ingredients of all good content.
Not sure what else. Anyway, that's my two cents.