The mini-controversy over the dumb Weatherproof Caveman ad has been dissected nicely by Seth at murketing. I saw it in the NYT Magazine recently and, along with my pal Erin, was totally perplexed. As Seth tells it, the whole thing was just drafting on the coattails of the Cavemen / Geico's success and had no formal agreement or permission from Geico or the Martin Agency. It's based in the fact that one of the cavemen in the sitcom is a weatherman, the resident minority like Al Roker.
It's a pretty thin thread to go on but hell, it's got us talking.