That's a crappy photo from my phone at the Dixie Chicks show last night. The Pepsi Center was about 2/3 full which was a respectable showing, especially from all the controversy and cancellations around their recent tour. I'm not necessarily a fan of the band but a friend got us tickets and I was pretty impressed by the sheer tonnage of string instruments they cycled through (at one point there were seven guitars on stage) and their musicianship. More than just a few pretty country girls. They jammed on banjos, mandolins, slide guitars, etc. Also, after Pete Yorn (the opening act) they screened a preview for their new film as well as a long spot for (RED).
I usually hate any form of captive media but in a stadium it's different. You can get up and walk away if you like to, and you're in a mindset to be entertained. At any rate, it seems a relevant point of connection with consumers to have in-venue long-form video - as long as it is entertaining and relevant to the music act at hand. Bono is certainly on to something.