If fear tactics have any place in advertising, this is how it should be done. This spot and its companion are a powerful duo just released from the Wyoming Deptartment of Health by Sukle in Denver. Thanks to Paul Isakson at Sukle for sending them over. I find them to be far more arresting than the original frying pan piece. While the deli spot also relies on a food metaphor it's a lot more to the point. Actually it has a point and makes it graphically and successfully.