We talk a lot about understanding the brand, the consumer, the shopper and the retailer. Well when it comes to truly getting your head inside the grocery channel there may be no better way than to watch this awesome series. The premise?
Life is hard for Chad Vader, the younger, less charismatic brother of Darth Vader, who is the day shift manager of a grocery store.
Start with Episode 1: Chad Vader - Day Shift Manager. There are currently seven episodes with more to come.