whizdumb: International showcase

All things planning

accountplan.ning.com
Where planners gather
plannersphere wiki
The mother lode: planning blogs, resources, articles and more.

A handful of agency blogs

friends

Keepin' it real

Blog powered by Typepad
Member since 06/2005

« I can see clearly now | Main | Tesco goes gonzo »

International showcase

I just stumbled on the showcase for the International Advertising Awards. There are loads of categories and a lot of new creative content there. Categories range from Best Typography to Promotion for Peace and Human Rights. Some gems like a radio spot for the Guinness Book of World Records that set a record itself for the shortest radio commercial, and this Swiffer spot from Germany (part of the Low Budget category of great spots produced for under $35k) which takes a central product attribute and has some fun with it.

Ditto with this Renault ad.

June 22, 2007 in Advertising, Creativity, Promotion, Video | Permalink

Comments

About

I'm Sean. This is my home for homeless thoughts. I'm a planner based in New York. I think simple is smart. For something more official there's this.

The opinions, observations and nonsense published here are purely my own and do not necessarily reflect the views of my employer.

dabbling

two cents on...

Archives

planner's bookshelf

Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Margaret Mark: The Hero and the Outlaw
The leading book on using archetypes in brand strategy, this blends motivational theory into the mix in a very readable way. It also segues nicely into storytelling.
Phil Dusenberry: One Great Insight Is Worth a Thousand Good Ideas
Jean-Marie Dru: Beyond Disruption
Jean-Marie Dru: Disruption
Mark Earls: Herd
David Ogilvy: The Unpublished Ogilvy
A gem of internal memos and notes not meant for public view. Insight into his day-to-day agency management.
Daniel Pink: A Whole New Mind
I saw Daniel Pink speak at Future Trends a year ago. Compelling speaker and a reluctant creative; a left-brain telling a right-brain story.
Cheri Huber: How You Do Anything is How You Do Everything
This handwritten self-help workbook asks the simplest of questions, meant to reveal your inner priorities and motivations. Excellent as a spark for creating consumer workbooks.
Adam Morgan: The Pirate Inside
As a follow-up to Eating the Big Fish this is a solid handbook for anyone advocating a challenger position in their organization.
Scott McCloud: Understanding Comics
This is a comic book about comic books, but it completely goes to school on visual communications. A good aid for demistifying layouts and visual ideas.
Wendy Gordon: Good Thinking
This well known British researcher gives a grounding for planners on how to think about qualitative research.