Too often I hear people slam packaged goods for being the source of dull advertising. This despite the fantastic work coming out of brands like Axe and Omo (often abroad). I really believe it is not about the products but about the approach.
So here is one example of tackling what is in many ways a very dull subject: dandruff. It doesn't really require much translation even though it's in Italian. There are a lot of other examples from laundry soap to toothpaste that I'm going to start posting soon.
Via Hidden Persuader