whizdumb: Best call to action ever

I know Philips Bodygroom's shaveeverywhere.com has been around for awhile but I just heard a nugget I hadn't heard before. When you go to 'the basics' then leave your computer idle for a minute the guy prods you by saying "The longer you wait, the longer your pubes get."

I'm a skeptic about calls to action in general. I think they are a blunt instrument, overused and interruptive. But this is a great exception to the rule.

Relevance? Check. This is a body shaving product.

Attention getting? Uh, check!
Ownable? Check. Where does a competitor go from here?

Kudos to Philips for manning up on this one.

About

I'm Sean. This is my home for homeless thoughts. I'm a planner based in New York. I think simple is smart. For something more official there's this.

The opinions, observations and nonsense published here are purely my own and do not necessarily reflect the views of my employer.

Archives

planner's bookshelf

Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Margaret Mark: The Hero and the Outlaw
The leading book on using archetypes in brand strategy, this blends motivational theory into the mix in a very readable way. It also segues nicely into storytelling.
Phil Dusenberry: One Great Insight Is Worth a Thousand Good Ideas
Jean-Marie Dru: Beyond Disruption
Jean-Marie Dru: Disruption
Mark Earls: Herd
David Ogilvy: The Unpublished Ogilvy
A gem of internal memos and notes not meant for public view. Insight into his day-to-day agency management.
Daniel Pink: A Whole New Mind
I saw Daniel Pink speak at Future Trends a year ago. Compelling speaker and a reluctant creative; a left-brain telling a right-brain story.
Cheri Huber: How You Do Anything is How You Do Everything
This handwritten self-help workbook asks the simplest of questions, meant to reveal your inner priorities and motivations. Excellent as a spark for creating consumer workbooks.
Adam Morgan: The Pirate Inside
As a follow-up to Eating the Big Fish this is a solid handbook for anyone advocating a challenger position in their organization.
Scott McCloud: Understanding Comics
This is a comic book about comic books, but it completely goes to school on visual communications. A good aid for demistifying layouts and visual ideas.
Wendy Gordon: Good Thinking
This well known British researcher gives a grounding for planners on how to think about qualitative research.