The New Yorker's covers are often gems. Usually they touch on the essence of the city in ways even a non-resident can relate to. But sometimes they strike a broader chord and this is one of those cases.
By intersecting two debacles: the Senator Larry Craig
bathroom scandal, and Iranian President Ahmadinejad's statement that there are no gays in Iran (wrong!), they attained simple brilliance. Well done.
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About
two cents on...
planner's bookshelf
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Margaret Mark: The Hero and the Outlaw
The leading book on using archetypes in brand strategy, this blends motivational theory into the mix in a very readable way. It also segues nicely into storytelling.Phil Dusenberry: One Great Insight Is Worth a Thousand Good Ideas
- David Ogilvy: The Unpublished Ogilvy
A gem of internal memos and notes not meant for public view. Insight into his day-to-day agency management. Daniel Pink: A Whole New Mind
I saw Daniel Pink speak at Future Trends a year ago. Compelling speaker and a reluctant creative; a left-brain telling a right-brain story.Cheri Huber: How You Do Anything is How You Do Everything
This handwritten self-help workbook asks the simplest of questions, meant to reveal your inner priorities and motivations. Excellent as a spark for creating consumer workbooks.Adam Morgan: The Pirate Inside
As a follow-up to Eating the Big Fish this is a solid handbook for anyone advocating a challenger position in their organization.Scott McCloud: Understanding Comics
This is a comic book about comic books, but it completely goes to school on visual communications. A good aid for demistifying layouts and visual ideas.Wendy Gordon: Good Thinking
This well known British researcher gives a grounding for planners on how to think about qualitative research.